Andre Iannuzzi helps global and premium brands take root in Australia and New Zealand, not just through strategy, but by doing the work that brings a brand to life.

With over 20 years of experience shaping marketing strategy across consumer goods, renewable energy, and tech-enabled ventures, this strategic thinking combines with operational execution across multiple industries and market entry scenarios. Cross-industry expertise includes legislative advocacy work and Non-Executive Director roles, bringing board-level commercial perspective to client engagements.

As part of the founding team at Hisense Australia, the role involved leading the end-to-end go-to-market rollout, from shaping multi-brand retail channel strategies and building brand narratives to negotiating and managing global partnership campaigns, leading product launches, and driving national trade execution. This strategic and hands-on marketing leadership helped shape Hisense's evolution from a market outsider to a nationally recognised consumer brand with national retail traction across both mass and specialist channels.

Work extends beyond consumer electronics, spanning renewable energy and charitable sectors, leading marketing transformations across APAC region including Australia, Southeast Asia, Japan, and Korea. This involved developing scalable channel, advocacy, and digital programs tailored to diverse markets, uniting messaging, partnerships, content, and customer journey experiences to deliver commercial results in complex environments. Experience also includes leading industry-wide initiatives including federal legislative advocacy for electronics recycling across Australia.

Through Adstock Consulting, the focus is partnering with brands at pivotal growth moments, whether established players expanding territories or emerging brands scaling nationally. Each engagement approaches with a dual lens: driving immediate commercial outcomes while building sustainable market position. The methodology balances rapid market entry with long-term brand equity, ensuring clients achieve both short-term financial targets and enduring market presence.

Whether entering the market, scaling up, or evolving brand presence, the approach is grounded, commercial, and adaptive. Sometimes advisory, sometimes embedded, always focused on clarity, traction, and pace. This includes collaborating with future-facing teams to explore the latest brand and retail models, approaching each engagement with the strategic oversight of a senior executive and the accountability of an owner.

The ability to structure complex market entry challenges, bridge global strategy with local execution, and deliver measurable results defines this approach, with the bias for action needed to get results.