Led the market entry for the global consumer electronics and home appliance brand with a clear focus on adapting to local conditions. This included localising product positioning, messaging, and distribution to ensure cultural relevance and alignment with national retailer expectations. Competitive differentiation was built through an integrated approach combining in-store experience, packaging adaptation, and brand storytelling. Worked cross-functionally across trade, marketing, and operations to translate global assets into effective local launch tools. The result was a successful shift from low awareness to national ranging, with strong retailer buy-in and long-term category growth.