Introduced a nationally recognised master chef as brand ambassador to elevate brand perception and connect the intangible value of responsible energy with premium culinary storytelling. Led the development and execution of a fully integrated campaign spanning PR, digital content, B2B toolkits, and retailer collaborations. Timed to key cultural moments and food occasions, the program positioned the brand as both aspirational and accessible. The result: stronger brand affinity, deeper customer engagement, and a measurable commercial uplift within the renewable energy category.